New product design award for the new Opel Astra.
Opel Astra – Red Dot Design Award
Mar 17, 2010
- Award number 16 in just 4 months
- International confirmation of Opel’s new design direction
- New Astra is appreciated by experts and public alike
Winning streak
The new Opel Astra has picked up 16 awards since it’s launch in December. The latest is the prestigious red dot for product design, awarded by an international jury of design experts. The Astra can add the red dot to a rapidly expanding trophy collection that started with the Golden Steering Wheel from Germany’s AutoBild and its European affiliates.
Honoring the evolution of Opel’s design language
The Astra, developed at Opel’s European Design Center in Rüsselsheim, is another clear expression of Opel’s new design language – ‘sculptural artistry meets German precision’ – which was first introduced with the Insignia.
“It is a very special honor to receive this endorsement from an international jury of non-automotive designers. It confirms once again that Opel is on the right track by offering the highest quality components and materials matching the upscale execution,” says Mark Adams, vice president of Opel/Vauxhall Design.
European awards from West to East
For the first time since the 1973 inception of Spain’s most prestigious national prize, the Opel Astra has earned the title ABC Car of the Year. The compact has also won the Readers’ Choice Award 2010 from Prensa Ibérica, La Vanguardia and AutoFácil, and the Car of the Year 2010 in the Canary Islands.
In Romania, 30.000 people voted Astra as "Car No. 1" in a competition organized by an automotive TV show. That award was presented March 14.
Red dot number 3
This is the third Astra model that wins a red dot. The 2005 Astra GTC and the 1998 Astra G are already are featured in past red dot design yearbooks (together with the Insignia and Flextreme concept). The international red dot design award – presented since 1955 under the aegis of the Design Zentrum North Rhine Westphalia in Essen, Germany – ranks among the largest and most renowned design prizes in the world. It is granted to products by an international panel of design experts who base their criteria on degree of innovation, functionality and formal quality.
This year, some 1,636 companies from 57 countries submitted 4,252 entries for the coveted red dot. “The internationally renowned expert jury found its job exceptionally difficult this year simply because of the high number of quality entries,” said Jan Sötebeer, senior project manager of red dot. “In the name of the entire jury, I would like to extend our congratulations to Opel.”
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