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Opel in Vogue: Brand Climbs in “Best Cars 2016” Image Poll

Jan 29, 2016

  • Repositioning bears fruits: Opel back in favor with motorists


Opel News - Opel’s repositioning is having an impact: Thanks to convincing cars such as the new Opel Astra the Rüsselsheim-based carmaker was one of the winners in the image poll conducted by auto motor und sport in the course of the “Best Cars 2016” readers’ choice awards

Rüsselsheim. Opel’s repositioning is having an impact: The Rüsselsheim-based carmaker was one of the winners in the image poll conducted by auto motor und sport in the course of the “Best Cars 2016” readers’ choice awards. Opel managed to increase its ratings especially with its own customers. “High reliability” was a criterion that 53 percent of Opel drivers associated the brand with – an increase of ten percentage points compared to last year. 69 percent praised the “good value for money” of Opel vehicles – six percent more than 12 months ago.

 

However, not only Opel drivers expressed their delight with “their” brand. 49 percent of all survey participants said that the brand is “in vogue”, meaning that this value has increased by four percentage points in the last year. Opel succeeded in leaving well-established competitors behind it in the ranking.

Opel News - Opel in vogue: This statement is backed by the image poll conducted by auto motor und sport in the course of “Best Cars”. The Opel ADAM represents the new image of the brand

“We are delighted with the vote of the knowledgeable readers. It is further motivation for our work. We generated attention with innovative campaigns such as Umparken im Kopf (Change your mind) and our extensive model and engine offensive shows that we have the right products and technologies,” said Opel CMO Tina Müller.

 

As already reported, Opel won two awards at “Best Cars 2016”. The trendy Opel ADAM cruised to first place in the overall ranking in the mini car category with 26 percent of all votes. The Opel individualization champion defended the title it won in 2014 and 2015 and secured its third win in a row. In addition, the IntelliLux LED® matrix light won the “International Paul Pietsch Award 2016” for innovative technologies.