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Opel News - 12. Internet Auto Award

Opel ADAM scoops another award

May 21, 2014

  • ‘Carolina’ award in Best Economical Car category
  • More than 22,000 voters give the ADAM the thumbs up
Opel News - "Carolina Award" for the Opel ADAM: Paola Trotta, Communications Director of General Motors Italia, received the prize on behalf of Opel

Rüsselsheim/Rome. It’s small, trendy, highly customizable and an award winner – the Opel ADAM beat off competition to win the ‘Carolina’ award in the Best Economical Car category, adding to its ever growing list of accolades. More than 12,000 Italian users of the AutoScout24 website voted for the ADAM in the Internet Auto Awards.


Paola Trotta, Communications Director of General Motors Italia, who received the award on behalf of Opel, said: “We are very happy that the ADAM won this prestigious award. It proves, once again, the level of appreciation for the numerous qualities that make up the ADAM, many of which – such as the IntelliLink infotainment system with ground breaking Siri Eyes Free – are closely connected with the online world, the same world that has assigned this award to the ADAM.”


The ‘Carolina’, the automotive version of the Oscar and a play on words using ’car’ and ‘online’, was specifically designed for this contest. There are five categories, namely Best Car, Best Sport Car, Best Economical Car, Best Green Car, and Best Electric Car. The award ceremony was held as art of the Automotive Dealer Day event in Verona on May21.


It is not the first time Opel has received the Internet Auto Award: the Opel Ampera won the Best Electric Car category in 2012.


The Opel ADAM has won numerous awards since its launch in January 2013, including the 2014 38th Readers’ Choice Award of the respected trade magazine auto motor und sport, the best interior in a production car at the “Automotive Interiors EXPO 2013” trade show in Stuttgart and the Auto Trophy 2013 organized by Auto Zeitung among others.